It all started in the NYC Bronx, more commonly known as the Boogie Down Bronx. “Yes, yes y'all! And it don't stop!” Today we acknowledge and celebrate a cultural revolution that's spanned 44 years and counting. To dig deeper into the significance of this moment and culture from a personal perspective, we invited the project’s executive consultant and partner, YouTube’s Global Head of Music Lyor Cohen (and former head of Def Jam Records), to share his thoughts: What’s more, the whole experience is narrated by Hip Hop icon Fab 5 Freddy, former host of “Yo! MTV Raps.” Today, we celebrate the 44th anniversary of that very moment with a first-of-its-kind Doodle featuring a custom logo graphic by famed graffiti artist Cey Adams, interactive turntables on which users can mix samples from legendary tracks, and a serving of Hip Hop history - with an emphasis on its founding pioneers.

During these “breaks” his friend Coke La Rock hyped up the crowd with a microphone. Instead of playing the songs in full, he played only their instrumental sections, or “breaks” - sections where he noticed the crowd went wild. During his set, he decided to do something different. On August 11, 1973, an 18-year-old, Jamaican-American DJ who went by the name of Kool Herc threw a back-to-school jam at 1520 Sedgwick Avenue in the Bronx, New York.

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